ANNUAL CONTEST

Since 2012, we've hosted an annual Win a Trip to Paris Contest in the Fall, where thousands compete for the chance to win an all-expense paid vacation for two to Paris, France. Each year draws a ton of excitement and offers robust opportunites for partnerships and collaborations. We host the contest on our website as well as across our social media platforms, and see a huge boost in engagement during the contest. 

A look at the numbers over the years...

• 2017: 32,483 entries
• 2016: 133,423 entries
• 2015: 85,481 entries
• 2014: 20,961 entries

In the past we've teamed up with great partners including Fodor's, AFAR, Flytographer, eBags, Wine Awesomeness, and much more. We look for great partners each year to bring something unique to the contest!

SEASONAL GIVEAWAYS

We love the opportunity to reward our guests and online followers with the occasional giveaway on social media. In the past we've gifted everything from Fat Tire Tours t-shirts, travel books, travel-inspired prints, wine, and even bicycles! Have a great product you think our fans would be interested in? Giveaways are a great opportunity to collaborate with our digital team! 

In May and August of 2018 we hosted one-hour webinars with the theme of "How to Plan the Perfect Paris Vacation". Our Marketing Director Crissa covered topics ranging from Where to Stay, Where to Eat, and What to Do while in the City of Light. Each webinar featured a slideshow with visuals as well as a Q&A feature that our team answered live in addition to Crissa answering a handful of questions in between categories during the webinar.

Click here for a replay of the May webinar

• This webinar had 235 registrants

Click here for a replay of the August webinar 

• This webinar had 379 registrants 

The Fat Tire Tours blog can be found by clicking here. Topics on the blog cover a bit of everything for each of our cities across Europe and the US, but we focus our articles into three main categories.

• Inside Fat Tire Tours: Fan Features, interviews with local tour guides, and company announcements.
• Budget Friendly: Traveling doesn't have to be expensive. This category features cheap eats, free museums and activities, and ways to save money while visiting our cities.
• Local Knowledge: Insider information on the cities we love by those that know them best! This category ranges from lists of favorite restaurants, how to navigate public transport, and much more.

Our fully GDPR-compliant marketing mailing list has over 4,000 subscribers (as of September 2018) and an average open rate of 43.3%. Our subscribers are primarily from the United States, followed by Australia, the United Kingdom, Canada, and France.

In fall of 2018 we introduced our monthly Fat Tire Tours Newsletter, designed to feature interesting and relevant information about each of our cities in an easily digestable format.

View our August 2018 Newsletter here

• This newsletter had a 38.4% open rate, compared to the industry average of 18.7%

In addition to our primary company Facebook page, we host individual Travel Communities for each of our cities in private groups, monitored by our team. These online communities offer a fantastic opportunity for guests to connect with fellow travelers and get advice or begin discussions with a diverse group of people.

By making these groups private, we allow our guests more confidence in sharing details or questions about their upcoming trips as well as seasoned veterans being free to answer questions.

• Barcelona Travel Community
• Berlin Travel Community
• Chicago Travel Community
• Florence Travel Community
• London Travel Community
• Milan Travel Community
• Munich Travel Community
• New Orleans Travel Community
• Paris Travel Community
• Rome Travel Community
• San Francisco Travel Community
• Washington DC Travel Community

Fat Tire Tours ran a July 2018 study of 1,607 people worldwide who have traveled anywhere for leisure in the past 2 years. We wanted to learn how travelers prefer to use social media during their vacations, from what features they found exciting to use to what types of attractions they found the most picture-worthy.

Get in touch with us for a more comprehensive analysis of the gathered data and exclusive statistics.

Examples of the data we've complied

• 79% of travelers used social media to plan their vacations
• 21% of travelers said they use social media to plan vacations to get influencer recommendations and reviews
• Travelers who were heavily impacted by influencers were 300% more likely to be Milliennials
• The top 3 most popular platforms used at least once per day during vacation:
• Facebook: 62% of travelers
• Instagram: 46% of travelers
• YouTube: 33% of travelers

Please email our Marketing Team at [email protected] for inquiries about how you can get involved with the Fat Tire Tours Blog, social media, contests, newsletters, and more. 

Please email our Public Relations team at [email protected] for setting up media interviews or other press needs.